The new Hays?

By Nadia Owen, 4MAT Business Communications

Talent Quest, the recruitment industryís brand new start-up celebrated their website launch two weeks ahead of schedule last week, and have already been likened to contend against Hays.

Working intently with digital marketing agency 4MAT since August 2009 to create branding for a fully-functional web site, the Talent Quest team will provide comprehensive and intelligent recruitment solutions into the Media, Games & Interactive Entertainment, IT, Digital, Technology and other commercial sectors by working in partnership with organisations and aligning themselves to the specific company goals in order to recruit the best.

Having already proactively developed an online buzz preceding their launch through social media sites including Facebook, Twitter and LinkedIn, the brains behind Talent Quest are no strangers to buzz marketing and brand awareness for the recruitment industry. Leigh Johnson, Director and Talent Acquisition Specialist, says ìCandidates and clients alike are on social networking sites, so itís important to ensure your brand has a presence. If you donít have hits or followers, itís not unlikely for your company to slip by the wayside, so weíve ensured that weíve hit the ground running.î

The website embraces standard functionality including quick applies, registration forms, quick CV drop, job alerts, short listing, and post a vacancy, and phase two of www.tqrecruitment.com will include RSS feeds and blogs to complement their social network and web2.0 goals. The Talent Quest team are also planning on developing their Career Centre offering – already their article ìthe art of body languageî has been picked up by search engines and is bringing a lot of relevant traffic to the site, and demand for more articles has been noted. ìThis feedback has come not only from visitors of our core site, but through our social media links,î continues Leigh. ìPeople keep coming back for more, which is indicating that our goal of both working and recruiting intelligently is hitting home with our audiences.î

Marrying orange and blue on the website reflects the Talent Quest work ethic: calm yet vibrant, hip yet classic, passionate yet reliable. These values, combined with a realistic and adaptable attitude towards business development in a recession, give Talent Quest a unique position from which to raise the recruitment bar.

For more information about the digital marketing and web design services that 4MAT offer, please call 020 7247 9494 or visit www.4MAT.com