The light through the trees: Millbank shines with their new recruitment website

By Nadia Owen, 4MAT Business Communications Executive

Enter Milbankís new website (www.millbank.com), a modern representation of eco-friendly recruitment principles for what are historically regarded as not particularly green markets: Energy, Nuclear, Scientific, Chemical, Process and Defense to name but a few!

Prominent in the technical and engineering recruitment market for over 30years, Millbank traditionally relied on a variety of job boards for new talent. Now, through the adoption of 4MATís dot Vacancy technology, they have invested in an informative and interactive website of their own in order to attract the desired pool of specialist candidates. ìIn a market driven by accuracy and quality, we need to provide our clients and candidates with the very best portal to fulfill their requirements. We believe that the investment made in our website will provide the top candidates in our market an easier and more effective way of securing the best positions within a highly competitive fieldî said Keith Gallagher –Operations Director of the Millbank Group.

4MATís digital marketing team hit the ground running with Milbankís search engine optimization (SEO), and within a fortnight of their January go-live, search terms such as ìnuclear physicist vacancies,î ìbio-lab job,î and ìnuclear engineer vacanciesî brought Milbankís specific job vacancies to Googleís first page of results. ìWe understand the importance of long-term search, particularly now whilst the market is so candidate-heavy,î continues Keith, ìWe are really pleased with the search results – the amount of quality traffic hitting our website is fantastic.î

Yesteryearís conventional stereotypes have been thrown to the wayside: traditional marketing imagery such as cogs and wheels are no longer relevant to recruit the best candidates of the 21st century. Milbankís new site is rife with subtle pictures that indicate their compliance with the best practice regulations now being enforced on the industries to which they recruit, industries that have previously been associated for their negative impact on the environment.

Millbank have amassed a large portfolio over the years, providing the entire consultancyís staff with a depth and breadth of experience and knowledge. This user-friendly site allows candidates to familiarize themselves with todayís opportunities: candidates can easily search for vacancies which match their skills and once registered they can, on a daily basis, track all the latest tailored vacancies. This ensures they are at the front of the queue in order to apply to these roles, which in a competitive market such as theirs is a major advantage.

To see how 4MATís SEO and digital marketing services can give you a competitive edge, contact www.4mat.com, digitalmarketing@4mat.com or call 0207 247 9494.