On Target get it spot on with new recruitment website, OTRsales.co.uk

On Target get it spot on with new recruitment website, OTRsales.co.uk, courtesy of HotLizard.

On Target recruitment launched their first website with online recruitment experts HotLizard in 1999 following significant growth for the company. When the time came to commission a redesign of the website, they looked no further than their existing web partners, knowing that HotLizardís expertise and attention to detail would ensure that their new website would put them ahead of their competitors in the sales recruitment market.

Born in 1994, On Target Recruitment is now recognised as one of the UKís leading sales recruiters. The company is comprised of three specialist teams which focus on the key markets of construction sales recruitment, engineering sales recruitment and commercial sales recruitment. This enables each of their consultants to become experts in their field, and offer an unparalleled level of recruitment to all candidates and clients.

It was clear from the beginning of the web project that On Target wanted to take a fresh approach with their new website, using clear colour coding to make each of their specialist areas distinct and make the site easy to navigate. Although they wanted the site to be aesthetically pleasing, it was imperative to also maintain a professional feel that would reflect their credibility within the sales recruitment market.

Rather than being just another recruitment website, the new On Target website was designed to be a source of information for users, featuring various resources for candidates and clients including industry news, useful links, CV/interview/sales advice and advice for sales clients.

As a specialist sales recruiter, On Target Recruitment wanted to take advantage of the evolution of mobile technology as many of their target candidates are externally based. HotLizard implemented a new Mobile version of the site, focussing on core functionality and providing visitors with a highly usable version of the site. Registered users can easily search, view and apply for vacancies and with for those using email on their phone or an RSS reader receive jobs direct to their phone and apply immediately.

To further enhance Search Engine Optimisation, news area is broken down into their three main sectors; construction sales, engineering sales and commercial sales integrated with Adferoís Direct News to receive daily feeds for each of the sectors. These feeds, along with the websiteís intelligent URL rewriting, on page optimisation and the Search Engine Optimisation that comes as standard in the build of all HotLizard websites, will ensure that On Target stay ahead of their competitors in the Search Engines, receiving the optimal amount of traffic possible.

Steve Oldroyd, Managing Director of On Target Recruitment, says ìHaving worked hard to get it right, HotLizard have been very proactive in terms of the finer details and within one week of going live, our Google search listings were very impressive, bringing a stream of new candidates straight away!î

Attracting the best candidates is of key importance and On Target Recruitment commissioned HotLizardís dedicated SEO team to manage their ëOn Page Optimisationí. Working closely with On Target, HotLizard spent time to develop an SEO strategy which would deliver results. Within 3 months of Go Live On Target were achieving page 1 listings on Google for many of their key search phrases and saw a 300% increase in visitor traffic.

HotLizard is the premier supplier to the recruitment and staffing industry for web design and development, web-based recruitment software, web site integration, search engine and email marketing solutions, design for print and hosting and support services.

For further information on HotLizardís products and services, please email sales@hotlizard.net, telephone 01635 527900 or visit www.hotlizard.net.