Adicio, the Internetís leading developer of web-based classified advertising solutions, announced a new strategic partnership with ITZ Publishing, a national website development and sales training provider. Through the agreement, Adicioís clients will be able to enlist ITZ Publishingís services to assist their sales staff in online sales, or handle direct sales if clients donít have an existing in-house sales team.
ìThe key to engaging print sales people in online sales is providing them with a clear understanding of what they are selling and what it is worth.î said Greg Swanson, CEO of ITZ Publishing. ìOur sales training provides clients with a compelling value proposition that their sales people can explain and their advertisers will understand so they can meet and exceed their online revenue and strategy.î
The ITZ sales training program provides Adicio clients with independent audience research, consumer behavioral research, presentation tools specifically designed to increase the relevancy and impact of the research, the creation of sales collateral, including sample ads and proposals, as well as training in prospecting and appointment setting and direct sales by ITZ Publishingís sales staff. Several Adicio clients have already signed up to participate in the ITZ service.
ìThis new partnership assists select clients with their online sales efforts and gives them access to valuable resources and sales staff at a time when media companies need it most.î says Tony Lee, Chief Alliance Officer of Adicio. ìThe fact that ITZ can provide feet-on-the-street sales help is very appealing, especially to smaller sites that are eager to receive direct sales support in addition to the many services we provide, including real estate, automotive, job and resume database platforms, full e-commerce functionality, Virtual Job Fair technology and targeted data aggregation.î
Strategic Partnership Provides Sales Help for Adicio Classifieds Software Clients
.
