By Nadia Owen, 4MAT
Business Communications
SAP employers and candidates should proactively look for Red.
With over 10 years experience, global independent
recruitment firm Red Commerce is envied for its market stature as one of the
top four IT recruiters in the UK, having appeared in Recruiter Magazine’s Hot
100 in 2009. As one of the largest Global SAP specialist recruiters, they have now
further entrenched their reputation by kicking off the new decade with the
launch of an innovative new website.
Adopting various shades of the corporate colour that lends
itself to their name, the new site (www.redcommerce.com)
presents itself as informative and professional. The content-rich site is
complemented by slick, state-of-the-art video testimonials* from both clients
and candidates, as well as a Flash stack gallery on the home page that presents
employee testimonials on iPod-style employee album covers (complete with
autograph). Harnessing these popular technologies has enabled these recruitment
professionals to demonstrate personality and give them a relevant edge that
their competitors lack.
Whitepapers on all things SAP will be published in Red’s
Knowledge Centre, and for visitors who enjoy more of a web2.0 site experience will
want to hit the blog. With blog posts written by global SAP professionals, it features
blogger profiles, blog comments and people categories. These sections are fully
integrated with social media websites, further exemplifying Red’s targeted
industry knowledge and technological awareness.
An intelligent job search function has been built into the
site, whereby a relevancy percentage will be displayed for each search, and any
search term is able to be saved as an automated job alert. These elements,
combined with the clean navigation and prevalent calls to action, allow the
site’s visitors to have positive, straightforward and relevant journeys.
“The development of the website led us to see that we needed
to be more creative than the ‘usual’ recruitment websites,” explains Richard
Vercesi, CEO of Red Commerce. “This development period has allowed us – with
the website - to better represent the SAP professionals we serve. We also
wanted to give the wider SAP community a real opportunity to get to know
us and what we stand for and with the aim of making it as interactive as
possible.”
Red Commerce’s dynamic new website is the epitome of reputation,
trust and long-standing relationships. Go forth and see Red.
Note: Recruitment digital marketing specialists 4MAT rolled the site out in two months and are
currently operating an SEO campaign for Red Commerce.
*3rd-party
video integration with Brightcove.
