Research identifies top reasons for using employee motivation schemes

Research conducted by IncentiveDirect, the provider of innovative online reward and motivation systems, has identified the top reasons for senior management implementing reward schemes to motivate their staff.

36% of respondents to a recent survey of managers in companies throughout the UK cited increased sales performance as the primary reason for using an employee motivation scheme, and 35% cited increased staff commitment and loyalty. An additional 26% stated that increasing employees’ happiness with their jobs was the main factor in their implementing such a scheme.

These results provide evidence that sophisticated motivation schemes, such as IncentiveDirect’s iD-points, are an essential tool for increasing employee satisfaction, reducing turnover of staff and increasing a company’s profits. All of these are enormous benefits and necessary for running a successful business. These benefits are all virtually assured if employees are made happy, loyal and to encouraged to perform better. The survey results bear testimony to the powerful impact which a structured and progressive motivation schemes can have.

Additionally, the survey showed that these benefits are exactly what most managers want. 26% of those surveyed said the key benefit they would look for from a motivation scheme is increased performance, another 26% said it would be increased sales, 21% wanted increased employee retention and 14% sought improved employee loyalty.

There are many reasons that employers choose to implement motivation schemes for their employees, said Jonathan Lee, Manager Director of IncentiveDirect. But these survey results illustrate the key business drivers which are uppermost in management minds when making that choice. Reward and motivation programmes, such as iD-points, can help employers to garner multiple benefits in a cost-effective, controlled and easy-to-manage way.

iD-points operates on a structured campaign basis, allowing companies to measure and quantify the success of their incentive programme against pre-determined objectives. It also features reporting tools and its iD-survey plug-in allows companies to gather feedback on the incentive programme from staff. Hugh Symons Group, a mobile communications distributor, recently conducted an iD-survey to gauge the success of its ’Big Easy’ campaign to increase sales performance and found that 86% of their dealers had, as a result of the iD-points reward and incentive programme, been motivated to sell more mobile phone connections.

IncentiveDirect commissioned the survey in order to gain a greater and more in-depth understanding of the current state of the UK incentive marketplace, to analyse the attitudes of managers in the sales and marketing industry toward motivation and incentive programmes, and discover the perceived benefits and barriers to the implementation of such programmes. Full details of the survey results are available on request.

Further information available at www.iD-points.com and www.incentivedirect.com.