The campaign launched this week with Europe's biggest backlit billboard. At 200 feet long and 15 feet high, the Clapham Junction Colossus is featuring reed.co.uk's latest Love Mondays advertising - and is passed by more than 2,000 commuter trains a day.
The national campaign will be characterised by landmark outdoor advertising, featuring some of the country's largest and most impactful sites, including the M6 Towers in Birmingham and the Two Towers on the A4 in Hammersmith.
Other launch activity includes 'T-side' advertising on more than 1,500 double decker buses in the UK's biggest cities, followed by nationwide rail, roadside and underground advertising.
Outdoor activity will be supported by primetime advertising on some of the UK's most listened-to regional radio stations and online via the Spotify music player.
Mark Rhodes, Head of Marketing at reed.co.uk comments:
The Love Mondays messages continue to strike a chord with UK workers and this autumn we'll be reaching a bigger and more diverse audience than ever before.
By upscaling the campaign to include some of the UK's most impressive outdoor advertising sites, we're further enhancing our position as the nation’s market leading job site and the first choice for jobseekers.
The autumn campaign also includes high visibility search engine keyword sponsorship and wide ranging online display activity across popular site networks.
reed.co.uk continues to be the UK's most visited job site, having topped the Hitwise rankings for market share of visits for 11 of the last 12 months.
Learn more about the campaign at reed.co.uk/lovemondays
