Leading UK job board, reed.co.uk, has launched a major summer advertising campaign.
New reed.co.uk ads, featuring the ever-popular 'Love Mondays' campaign line, can be seen across the commuter transport network in South East England.
At the same time, an inspirational new digital campaign is being launched alongside audio advertising on music-playing service, Spotify.
Mark Rhodes, Head of Marketing at reed.co.uk, comments:
We've been committed to promoting reed.co.uk through heavyweight advertising for nearly three years because it continues to deliver results.
With the latest burst, we're strengthening reed.co.uk's position as the UK's leading job board, continuing to provide our clients with the most effective service and ensuring reed.co.uk is number one in the consideration of every jobseeker.
The campaign, which runs for six weeks, includes large-scale cross-track advertising sites across the London Underground and at key commuter stations throughout Greater London, the Home Counties and beyond.
Meanwhile, extensive online promotion is targeting graduates and 'second jobbers' with a new digital approach to Love Mondays on social networking and lifestyle sites, as well as audio advertising on Spotify.
Rhodes continues:
We're thrilled with the new campaign: our outdoor sites are using the best of traditional media to reach commuters and travellers with clever, thought-provoking messages about their careers, whilst the digital activity shows reed.co.uk to be an innovative and relevant destination for jobseekers.
reed.co.uk continues to be the UK's most visited job site, having topped the Hitwise rankings for market share of visits for 10 of the last 12 months, Earlier this year, reed.co.uk became the first UK job site to receive more than 3 million unique visitors in a month.
