www.redadvertising.co.uk has registered with ABCe, committing to have its traffic figures independently verified to industry agreed standards, as set by JICWEBS*.
ABCe audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.
Richard Clarke, Director from Red Advertising comments:
ìThe burgeoning web-based advertising sector has been gaining significant momentum over more traditional forms of recruitment advertising and is fast becoming an ever increasing percentage of all companies annual recruitment advertising spend.
Customers now require more focused advertising with higher returns on their investment which is what our developed platform offers.
By appointing ABCe to independently audit our confirmed traffic levels to agreed industry standards, we look forward to providing clients with greater transparency and accountability over our website users to help demonstrate further the effectiveness of their advertising spend with us.
We welcome higher levels of transparency within the online classified job advertising sector and are delighted that ABCe will be working with us to achieve thisî
Richard Foan, Managing Director of ABCe comments:
ìWe are extremely pleased to welcome www.redadvertising.co.uk as a subscriber, and look forward to the announcement of its first independently audited traffic figures. As more sites commit to delivering accountability and transparency by having their traffic figures audited, the online media industry can continue to secure a justifiably larger share of marketing spend.î
Redadvertising.co.uk registers with ABCe
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