Prism Recruitment Makes Marketing Count Online

When recruitment consultancy, Prism Executive Recruitment, discovered email marketing solution Marketing Messenger, its marketing communications strategy was changed forever.

Prism Executive Recruitment is a pan-European consultancy specialising in end-to-end recruitment solutions for board level, senior management and other specialist appointments within the Management Consultancy profession and the telecommunications, media and advanced technology markets.

Challenge
Prism Recruitment has always invested heavily in regular communication with its clients and candidates in order to stay one step ahead of the competition but with a distribution list of some 100,000, marketing was a costly business.

ìWe send out a quarterly newsletter, along with regular individual campaigns which can go out to thousands of recipients each time,î explained Prism Recruitmentís marketing manager, Caroline Blight. ìThough our communications strategy has always been successful, the sheer volume of subscribers means that marketing is very costly and time consuming. Plus we do not have the resources in-house to create personalised mass mailings which can include attachments and branded, eye-catching designs.î

Solution
When a colleague joined the marketing team from an Australian recruitment firm, she brought with her a recommendation for Premiere Global Servicesí (PGS) email messaging solution, Marketing Messenger using PGSís proprietary email platform messageREACH.

Marketing Messenger enables Prism Recruitment to send out messages to candidates and clients via email, distributing thousands of messages in a matter of seconds and collating detailed delivery reports.

The messaging solution is easy to use, allowing the marketing staff to use the technology without any in depth knowledge or training. A user simply logs onto the interface, chooses the message template they would like to use and a company branded message can be created in seconds.

Results
Caroline Blight continued: ìIt is now much easier to create well-designed, branded messages and because of the delivery reports it generates, we are able to categorise our database and send out more targeted communications to a wider audience. ì

PGSís Marketing Messenger has allowed Prism Recruitment to take better control over its regular marketing communications. Not only can the company now use the same well-designed, branded templates for its regular quarterly newsletter, but it is also much quicker to generate individual campaign messages that can be more carefully targeted to the audience.

The messageREACH reporting service also helps Prism Recruitment to keep its database clean by providing details of how many messages reach the recipient, how many bounce back or are undeliverable and how many recipients actually click through to the message links. This in depth tracking allows the organisation to measure the success of every individual campaign sent out.