The tricky part? Making sure everyone—your customers, your partners, even your old college roommate—hears about it in a way that feels authentic and actually gets folks excited. Don’t stress! Here are some real-world, lively ways to spread your story so people sit up and take notice.
Tell Your Team First (Because They’ll Be Your Biggest Fans)
It’s wild how often businesses forget to share big news with the people who make it all happen. Before you post on social or send a press release, gather your team—virtually or in the break room—and let them hear it straight from you. A real conversation (even if it starts with a casual “guess what?”) always beats an email blast. Your excitement is contagious; they’ll carry it out into the world on your behalf.
Make Your Announcement Personal
Go for the human touch. If you’re sending emails, ditch the stiff corporate language and write like you’re talking to a friend at coffee. Explain why this news matters, not just what it is. For example, not just “we moved offices,” but “we finally outgrew our old space after all those late-night shifts (and pizza parties) together.” A little color, a quick story, maybe even a behind-the-scenes photo—these make your announcement resonate more than bullet points ever could.
Use Your Social Channels Like a Megaphone
Don’t just post, celebrate! If you’ve hit a milestone, pop in a throwback photo, share a goofy blooper from the process, or ask your followers to guess the news before you reveal it. A short video with genuine enthusiasm goes further than the slickest ad campaign. Social media is made for sharing—tag team members, partners, or anyone who played a role, and encourage them to share on their own feeds. Bonus points if you follow up with a “thank you!” to everyone who cheers you on.
Think Beyond the Usual (Get Creative!)
If the announcement is big—think new product line or major partnership—it might be worth doing something a little different. Try a live stream, a Q&A, or even an in-person event if you’ve got the budget and the vibe for it. Want it to go even wider? Teaming up with a digital PR agency that specializes in buzzworthy moments can help you land features in places you’d never reach on your own.
Don’t Forget the People “Off the Grid”
Not everyone lives on LinkedIn and TikTok. Remember the folks who prefer a good old fashioned phone call, handwritten note, or even a quick chat at the next networking lunch. Sometimes, old-school is more memorable than the latest trend.
Keep the Momentum Going
Sharing news isn’t a one-and-done blast—it’s the start of a bigger story. Follow up with updates, fresh photos, and little glimpses of how this new thing is shaping your business. Celebrate with your team and your community, and make sure everyone sees the impact over time—because your excitement should last a lot longer than one social post.
At the end of the day, exciting news is meant to be shared wholeheartedly. Show what makes your business special, keep it real, and watch as people root for your next big win.
