‘Web design’ tops list of most commonly-searched keywords on Europe’s biggest online business marketplace. ‘Internet marketing’ climbs 19 places in past quarter.
PeoplePerHour.com today unveiled the top 10 of the one million searches conducted on the site per month. By a considerable distance, ‘web design’ is the most searched business service on the site, outstripping the next most popular search term (‘graphic design’) by nearly 30 percent.
PeoplePerHour.com’ Top Ten Search Terms (February 2010)
- Web Design
- Graphic Design
- IT Support
- Sales Agent
- Web Development
- 3D Design
- Project Manager
- Design
- Internet Marketing
- Graphic Designer
The popularity of ‘web design’ has accelerated in the past three months, reflecting the increasingly pivotal role digital marketing is playing in UK small businesses. This is supported by the fact that the fastest climber in the past quarter was ‘internet marketing’, which rose 19 places to ninth in the overall table.
PeoplePerHour.com’s founder believes that the rapid rise in demand for digital marketing services reflects a returning sense of confidence in the UK small business sector.
“These figures indicate that after a tough 18 months doing everything to remain solvent, increasing numbers of small businesses are choosing to invest in developing their most important marketing tool – their websites,” suggests PeoplePerHour.com founder Xenios Thrasyvoulou.
“In the recession, our users’ main priority was investing fast-return initiatives, such as sales,” he continues. “Small businesses are now feeling confident enough to implement long-term marketing strategies. In many cases, this evidently begins with a website overhaul.”
According to Thrasyvoulou, the dramatic rise in demand for internet marketing services highlights the growing value of digital disciplines amongst small businesses.
“The benefits of the various internet marketing skills – Search Engine Optimisation, social media campaigns, Google Adwords etc – are now being recognised by the majority of small businesses,” says Thrasyvoulou. “Internet marketing was once the preserve of the most progressive, forward-thinking businesses. It is now a central element of most small businesses’ marketing strategies.”
