As part of their dedicated and continued desire to be the number one recruitment consultancy within the Healthcare, Pharmaceutical and Scientific sectors Paramount has re-branded and re-focused their communications strategy. This means some significant changes to the way they communicate with both their clients and industry professionals!!!
After spending a considerable amount of time talking to their clients and candidates about what they require from a recruitment consultancy the same replies came back: -
- We want a close working relationship and long-term partnership
- We want to work with expert Consultants who understand our industry and specialist skill sets
- We need a Consultancy who has the resources and media presence to attract the best possible candidates
This has led to paramount re-engineering their business by investing in the best possible technology and media strategies. Their highly successful partnership with Optimal Internet has considerably raised Paramount’s profile and enhanced their Internet presence. Coupled with industry experience they are now able to achieve key positions on search engines and third party sites for generic sector keywords but most impressively, their highly targeted long tail searches where Paramount is presented in excess of 2,500 individual key phrases.
Daniel Clifton (Director at Paramount) commented – This level of detail and understanding of our target market means we have greater control over the quality of candidate we attract. In addition, our communication methodology and online process tools mean both candidates and clients have easy access to key information – Candidates are presented with the latest vacancies that match their career requirements and Clients have a clear understanding of our capabilities and the services we offer! This has led to better relationships, successful partnerships and a considerable increase in the number of candidates and clients working with us on an exclusive basis!
Our successful strategy continues to deliver value in high quality applications and registrations which in turn enables our Consultants to effectively and efficiently meet our client’s human resource needs.
We continue to evolve and develop our campaign every month to be sure to react to both industry changes, and market demand and this combined with our key partnership with Optimal Internet ensures we remain on the cutting edge of design, functionality and online performance – 3 key factors that make our approach a winner for clients and candidates combined.
You can find out more about the Paramount experience at www.paramountrecruitment.co.uk
