Overture Services and dooyoo extend and expand partnership

Overture has extended and expanded its cooperation with its long-standing partner dooyoo, a European Internet platform for purchasing decisions. Within the framework of the extension of the agreement with Overture Germany, which is scheduled for a period of several years, three more European countries have become involved in the partnership, which has existed since 2001.

Overture now provides Content Match search results on local dooyoo websites in the UK, Germany, Italy and Spain. dooyoo is one of the leading providers of platforms for purchasing decisions on the Internet. Interested consumers find recommendations and opinions for nearly all product groups and services at dooyoo, and can consequently make better purchasing decisions.

Content Match is Overtureís contextual advertising product that embeds relevant search results on content-based pages, featuring Overtureís paid placement listings generated by the companyís growing worldwide base of 100,000 advertisers. This means that more than three million dooyoo users per month in Europe can receive context-related information tailored to their search query.

doyoo provides our advertising customers with access to a wide range of Internet-oriented consumers and opinion makers, before these consumers make their purchasing decision, commented Andreas Ludwig, Business Development Director of Overture Services Germany. We are delighted to extend the tried-and-tested partnership with dooyoo in Germany and to even expand to other European marketplaces of Overture. This once again proves the efficiency of Overture and the significance of commercial search as one of the most important online marketing tools, added Andreas Ludwig.