Outsourced contact centre selected by software giant to provide lead generation services

Outsourced contact centre, Ventrica
which provides niche, high quality customer contact services, has won a
contract to supply B2C and B2B lead generation services for global
technology software giant, Nuance Communications, well-known for its ‘Dragon NaturallySpeaking’ PC-based speech recognition software.



Nuance’s Senior Marketing Director, EMEA, Steven Steenhaut commented,
“We looked at a number of outsourcers, but were convinced by Ventrica’s
professionalism and their expertise in both the B2C and B2B
environments. The telemarketing campaign will coincide with a number
of digital marketing initiatives as well as our latest ‘Stop Typing.
Start Living’ TV advertising for our Dragon range, currently appearing
on Sky TV.”



Ventrica will also work on a number of B2B campaigns both in the UK and
France, generating qualified sales appointments amongst new and existing
customers for a wide range of Nuance products including the Dragon
software. The outsourcer will also be promoting the benefits of
Nuance’s PDF business tools that compete against the likes of Adobe.
Steven Steenhaut explains, “We are predominantly targeting businesses
who use PDF creation, conversion and editing software and can make
significant annual savings by switching from Adobe to our own suite of
products.”



For more information visit - www.ventrica.co.uk

www.nuance.com