Opinion Article - Niche Job Boards Provide the Best Value For Employers

Opinion Article - Don Firth, The Founder of Niche Jobboards.com

When it comes to job boards, volume isnít everything. Instead, recruiters should focus on more precise data in deciding which boards provide the best value in the form of the number of qualified applications per job advertisement, says the leading association of targeted employment Web sites in the U.S.

Based on this criterion, niche job boards are more effective than larger, generalist employment Web sites. These niche boards attract a higher concentration of qualified job seekers than generalists because they allow potential candidates to pinpoint openings faster. Job seekers covet easy access to job ads, articles and other content that may help them find the best position. Generalist sites are more difficult to navigate because they serve many different industries. Specific career opportunities are clustered in more general categories, requiring candidates to search through hundreds of irrelevant jobs to find pertinent career opportunities.

At a time when companies are scrutinizing their spending on recruiting activities, they want to maximize their exposure to the best candidates, said Don Firth, the founder of Nicheboards.com and two of its member sites, JobsInLogistics.com and AllRetailJobs.com. Niche boards consistently provide more high-quality candidates per job ad than any other resource - Internet or otherwise. Thatís why they offer the best value to employers trying to assemble the best possible workforces.

What may surprise many employers is that niche boards draw more targeted traffic per job ad than the generalist boards. As an example, JobsInLogistics.com, which serves the transportation and logistics industries, attracts 80 visitors per job ad over the course of a month. In comparison, CareerBuilder draws only 15 visitors per job ad.

In some cases, employers may receive fewer candidates from niche boards than the generalist boards, said Joe Folan, Marketing Manager of TalentZoo.com, the leading advertising and marketing job board. However, the strongest value proposition we offer is that practically all the candidates from the leading niche boards are quality and pertinent to the job at hand.This saves the employer time by not having to pour through a horde of unqualified resumes and can focus on the best talent for their needs at the time.

Nicheboards.com members draw about 3 million monthly visitors and list more than 100,000 jobs in targeted areas. Revenues have grown by double-digits annually since the group was founded in 2001. Because of its size, and the key industries and companies that its members serve, the Nicheboards.com is considered a leading authority on hiring trends.

Other Nicheboards.com news:
Over the previous month, eFinancialCareers.com, the parent company of jobsinthemoney.com, announced that it would develop and run career Websites for trade publishers Doubledown Media, Source Media, and The Deal. eFinancialCareers.com will design and implement the career centers, update articles and editorial content that appears in the career centers, and ensure job advertisements are posted efficiently. Doubledown Media owns the publication Trader Monthly whoís target audience includes traders and brokers, and eFinancialCareers,com will power the online career section of their publication TraderDaily.com. Source Mediaís career centers that will be powered by eFinancialCareers.com include American Banker Online and Securities Industry News and serve the financial services industry. eFinancialCareers.com will also power the online career center for The Deal, one of the leading publications for institutional investors and mergers and acquisitions. eFinancialCareers.com has closed similar deals with six other organizations this year to design and manage around 20 career websites. We work with industry-leading publications to attract the best quality job seekers, said Maria Slabaugh, the U.S. marketing manager for eFinancialCareers.com and jobsinthemoney.com. We get a unique and highly qualified audience in front of our clients.

LatPro.com announced a partnership with the Society of Hispanic Professional Engineers (SHPE), the largest and fastest growing organization of Hispanic technical professionals in the U.S. LatPro designed and manages a career Web site connecting SHPE members with recruiters and employers, who include Fortune 500 stalwarts IBM, Intel and Texas Instruments. The LatPro-SHPE initiative will make it easier for organizations to recruit Hispanic engineering and technical candidates. Los Angeles-based SHPEís approximately 8,000 members will be able to view job listings, create custom email agents notifying them when a position fits their interests and access cutting-edge information about the job market. A diverse technical workforce provides the varied perspectives needed to analyze and solve problems creatively, said Eric Shannon, founder and CEO of LatPro. Weíre proud to support Latinos in science and engineering by connecting SHPEís membership with our extensive database of recruiters and employers.

TalentZoo.com has announced that it will now offer its career services and job board to the PR, Publishing and Broadcasting industries in order to better service the complete communications industry. Talent Zoo currently has 25% of itís job board comprised of these jobs and has over 10,000 targeted resume accounts in these new industries. These additions will continue to make Talent Zoo the nationís leading communications industry job board and career services organization, says Michelle Shell, Online Sales Manager for TalentZoo.com.