Net recruiters must expand their job hunter base. Just 6% of UK web users have applied for a job online. Why so few? Online recruiters have focused on middle and upper management, excluding 51% of the UK population. With home web penetration at 40% and growing, appealing to mainstream job hunters is key. Net recruiters must follow Fish4Jobsí lead by covering a full gamut of roles to target local firms with special staffing needs and including lower management jobs.
www.forrester.com
Online omissions - 12/2001
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