Monster Career Ad Network Answers Todayís Recruitment Needs

Monster Career Ad Network Answers Todayís Recruitment Needs, Extending Job Posting Reach to Over One in Three
Internet Users in the U.S.

Enterprise and Midsize Companies Rapidly Adopting Monster Career Ad Network, a behaviorally targeted career-focused ad network

Monster.com, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE:MWW), reports significant growth statistics from its Career Ad Network recruiting solution. A recent comScore Media Metrix Report shows Monster Career Ad Network is now the 25th most visited ad network (comScore Ad Network Category, September 2009). With an estimated reach of 84 million people, Monster Career Ad Network now reaches 43 percent of the U.S. online audience (comScore Media Metrix September 2009).

Career Ad Network is a further example of how Monsterís substantial investment in technology and innovation over the past two years is answering todayís recruiting needs. The ability to help employers extend their recruitment reach, target the right seekers through behavioral targeting technology, and then guide those job seekers back to employersí job postings on Monster.com is a clear differentiator in the online recruitment space. Built by Monster using patent-pending technology, Career Ad Network automatically transforms employersí job postings into syndicated media campaigns. Career Ad Network allows employers to intelligently target talent by strategically placing recruitment ads across a network of thousands of diverse partner sites. By reaching potential job candidates where they spend time online, employers can target niche and passive job seekers with relevant reach beyond the traditional job boards.

ìCareer Ad Network is a highly effective marketing spend to reach a broader pool of ëpassiveí job seekers who may not be actively looking but might be open to new job opportunities if presented to them,î said Louis Gagnon, senior vice president, Global Products, at Monster. ìOur behavioral technology targets the ëwhoí not the ëwhere,í so by analyzing historical data, Monster Career Ad Network cookies, site context and other information, we can serve bite-sized, branded recruitment ads to relevant candidates on thousands of top sites.î

Monster Career Ad Network is showing strong performance. In fact, job postings that are syndicated on the Career Ad Network have increased the flow of candidates by an average of 95 percent when compared with standalone job postings.1
ìMonster Career Ad Network has become an integral part of our overall online advertising marketing spend, and has proven to be a very successful way for us to drive passive candidates back to our site,î said John Wolhfert, Director of Human Resources Infrastructure, MasTec Advanced Technologies. ìCareer Ad Network helps us find the right talent through behavioral targeting, displaying our ads to qualified candidates, which is the first step to us finding the best people for our jobs. Whether someone is out searching the Internet for news or looking at sports scores, their online behavior drives ads that are relevant to their actual career industry and job type. Itís like Monster is advertising for us individually.î

Launched by Monster in 2007, Career Ad Network is now available globally in 11 countries – Austria, Switzerland, Sweden, France, Italy, Germany, Belgium, the Netherlands, Canada, the UK and the U.S. – serving more than three billion job ad impressions per month with syndication to thousands of partner sites (Monster Ad Server Data: Aggregate Monthly Ad Serving, Q2 2009).