Marketing strategy gains new momentum at Badenoch and Clark

Ongoing business growth and the appointment of a Director of Marketing last week, heralds a large scale review of recruitment consultancy Badenoch and Clarkís international marketing strategy.

Since the inception of its in-house marketing function ten years ago, Badenoch and Clark has enjoyed mounting brand awareness and a host of service accolades. Prompted by strong business growth and recent European expansion, the firm is now refocusing its marketing strategy on client service and brand development. This new approach led by newly appointed Director of Marketing Andrew Powell, aims to enhance Badenoch and Clarkís brand equity by aligning marketing strategy more intuitively with company strategy and client expectations.

Managing Director of Badenoch and Clark, Neil Wilson, comments: Our market performance in recent years has been outstanding. As we continue to develop our service offering - from opening new offices to developing our areas of business - brand strategy is increasingly linked to our commercial success. I am delighted Andrew Powell has joined our Board and look forward to seeing our brand flourish.

Director of Marketing, Andrew Powell, adds: Strong relationships, customer service and consistent behaviours are fundamental to gaining the competitive edge in a crowded marketplace. Badenoch and Clark is the unsung hero of the recruitment sector; my challenge is to develop the brand that they deserve.

The newly created board-level position offers Powell, former Director of Marketing at CMS Cameron McKenna (a top 20 law firm), the opportunity to wield a fast moving professional services brand.