Londonjobs.co.uk launches Londonís first ’Recruitment Map’

Londonjobs.co.uk today launches Londonís first Recruitment Map - the ultimate guide on where to find your dream job in the capital. The research for the map has revealed that it is not only nationalities and cultures that group together (e.g. Antipodeans basing themselves in Shepherds Bush), but businesses of similar ilk also seek out the same hot spots in London.

The map indicates that London is still the international focus of the UK with more large multinational corporations than anywhere else in the UK, with over 1000 industries per square mile.

Surprisingly, SW1 is not the hotbed of designer interior stores and riverside loft apartments but is headquarters to mass-consumer industries like supermarkets such as Waitrose and Woolworths.

Londonjobs.co.uk also discovered the West End alone has more shops and other retail outlets than the UKís five other biggest cities combined, making it a Mecca for anyone wanting to work in retail; and it has many large companies that are particularly identified with London, such as Harrods and Harvey Nichols.

The financial presence in the Square Mile is also unique in the world, and provides many thousands of jobs to banks, insurance companies, traders and analysts. Industry and practical trades, such as mechanics and glass manufacturing, is based largely in the East.

Businesses with head offices based in areas of London:

WC2 - Retail and media* - a diverse range of retail companies have their flagship stores in the area, including Gucci, Arcadia and Debenhams. Street Media, Cable and Wireless and a large proportion of communications agencies also occupy WC2

EC4 - Communications, retail and media* - e.g. Legal & General, Goldman Sacchs, Enron and Reuters have head offices here

SW1 - Supermarkets and insurance* - e.g. BP, Waitrose and Woolworths

SE1 - Large multinationals* - e.g. Shell, IBM and Granada

W1 - Banking and analyst houses* - e.g. Barclays Bank, Bank of Scotland, Forrester Research

E14 - Banking, finance and media* - e.g. Morgan Stanley, Credit Suisse, Trinity Mirror

E17 - Trade and industry* - Master auto glass, Station Vehicle Repairs

NW10 - Haulage and courier costs* - McGovern Bros, Spiritlink

N1 - Small retail and entertainment* - various independents
Recent economic upheaval, booms quickly followed by recessions in some industries, globalisation and threats to national security have had a massive impact on the dispersion of industry in the capital, with courier and haulage companies moving from central London to north-west London and some media companies moving from Soho to Canary Wharf and beyond. Historically, London used to be the worldís leading manufacturing center, with a thriving port, and it has now become Europeís most important financial center.

The Recruitment Map has been designed to display, very visually, which areas of London are recognised for particular sectors, said Mark Millner, commercial director, Associated New Media.

The Internet is now a mainstream medium and jobseekers have instant access to thousands of jobs online. We recognise that it is essential our usersí recruitment process is as simple as possible - from logging on, searching for a position, and applying. We feel that if we can help our users source jobs in the relevant area then it will benefit not only them but also their employers. It is now easier to find a job via the internet but some jobseekers have no idea where the company in question is based. This map gives them an idea of the hotspotsî, he said.

*Source - Business Information Focus at the City of London Business Library, London EC2