LateSpace will change the landscape of media buying forever

LateSpace is an industry first, something that has never been done and something that will change the landscape of media buying forever. In short, LateSpace is the biggest notice board in media. The site allows agencies to access late space deals from publishers, obtain up to date information on offers and deals as well as any other information a media owner may wish to tell every classified and display ad agency. This will allow publishers to self sufficiently upload any message which will then be accessible by every buyer that works for an advertising agency in the UK.

So what are the practical uses?

Last minute space
The team at Latespace has extensive knowledge and experience within print and digital media. We understand the frustration of surplus inventory.

....... Its Friday 2.00pm and you get a call following a pagination meeting, you are over by half a page. Now what are your options? A house advert? Doesn't make anyone any money. Get the reps to do a call round to the agencies? Even with the best will in the world there are currently around 5,000 people that can purchase space in the UK and even with a team of 10 of the best sales reps in the industry hammering the phones for 3 hours they are not going to reach anywhere near 5,000 people. Send an email out from your own database? Which are seen by the agencies as intrusive and very rarely get open let alone action as they are generally very untargeted.

This is where LateSpace comes into its own. LateSpace will enable you to upload a note onto the site where it will instantly be accessible, searchable and filterable to the entire agency community INSTANTLY. We do not advise anyone to include costs on the notes, merely a call to action to call their rep.

Offers / Supplements / Deals
Latespace is also able to offer offer a more long term service. With our unique audience, Latespace also enables you as the media owner to have a constant presence on the site, alerting buyers to an offer that may be coming up, or a supplement that you have in the pipeline.

Announcements
If you have a rate increase, a system change, a change in company structure or just letting people know that someone has been promoted, Latespace can help you reach your target market.

So what's our offer? During December 2007 and January 2008, we are offering free access to Latespace. We will provide training to a designated member of your staff, enabling them to upload offers and get to grips with how the system works. We will also provide you with continuous support and feedback, telephone support as well as reporting which will show you what has been uploaded and how many times it was viewed.

Latespace is a concept that will aid both media buyers and sellers in the pursuit of sales and we would like you to be a part of it.