JobTonic.com launches with unique approach to target passive jobseekers

Attracting Candidates in a Challenging Recruitment Market.

JobTonic.com, a pioneering recruitment website enabling employers to target the ëholy grail of recruitmentí, the passive job seeker, is set to change the face of online recruitment for employers across the UK.

Research indicates that only 27% of the working population currently use job web sites to find a new job. The more senior the employee, the less likely they are to go online and actively seek a new job.

Of course these sites work up to a point; they just donít reach the biggest section of the employment market - the ëpassiveí job seeker.

Why is this important? Well, with current scarcity of applicants in most sectors, corporate recruiters need to get to the other 73% of the market. When a good worker does decide to look for a new job, he or she now has a whole world of opportunities available to them at the click of a button. He or she will apply to multiple jobs, get numerous offers and let down all but one of the poor recruiters, who then have to start their process again.

The passive jobseeker meanwhile, who is happy to wait until someone tells him/her about that perfect job, is more likely to only have one job application and get one job offer at a time. Result ñ less time wasted with job offers being turned down!

So, how do you ëreachí the other 73%?

JobTonic.com achieves this by allowing employers to target the passive job seeker as well as those actively seeking employment. What JobTonic does is to effectively open employee referral schemes to the public and in doing so virtually eliminate the problems associated with traditional job websites.

When you advertise a job on JobTonic.com, you can offer a monetary reward to anyone who successfully refers the job to their friend.

When a visitor to the site identifies a job that they believe will be of interest to a friend, they simply insert their friendís email address the job to their friend, which is then automatically tracked. Clicking on a link to the job on the site provides an audit trail for future reference should you hire this person and a reward is to be paid.

JobTonic.com goes further and employs a unique rating system, giving employers confidence in referrers who have successfully recommended jobs previously. It tracks this success and increases the percentage of the reward to encourage people to continue recommending jobs to other people.

Judging by the early interest from both employers and jobseekers, it may not be long before the hidden 73% is found at last!

JobTonic.com is the brainchild of renowned Scottish recruitment industry entrepreneur Gordon Adam, co-founder of the RecruitmentScotland.com website which sold to Monster.com in the dotcom heyday and Bill Dobbie, co-founder of Iomart which floated in 2000 and who now owns a number of successful online businesses throughout Europe.