It’s been said that content is king, and it’s true that without good content (i.e., job postings), candidates will not come.
But it’s also true that immediacy and efficiency are critical – and with almost every candidate carrying a mobile device and using a computer, the first place most of them turn in a job search is online.
Why? Searching for jobs online offers a number of advantages over traditional print media, including:
- Ability to search on specific criteria: Instead of scanning randomly through page after page of printed ads, a candidate can enter the job titles, specific skills, location, experience, etc. that they wish to match.
- Volume of offerings: Job sites are not limited by physical size (as are newspapers), so literally thousands of listings can be available – greatly improving the chances that a candidate will find something that fits their skills.
- Immediacy: Job boards allow the candidate to apply immediately for a position (and also allow employers to fill openings much more quickly than via print media).
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Ability to search in any geographic area: Instead of being limited to the jobs published in the local print media, candidates can view jobs from around the country (or globe).
There is another good reason for a digital-first strategy: job seekers turn to online sources first. A recent survey by Job-Hunt.org/Job Board Doctor indicated that newspapers were the least used source of employment information – less than 1/3 of those surveyed even used them to find work. For the best chance of reaching the most (and most qualified) job seekers, employers must turn their attention online.
A final compelling reason for pursuing a digital-first model: higher revenues. An online recruiting site has more capacity for job posting content – which in turn means higher revenue potential. Couple that with other revenue options, such as resume search, site advertising, targeted emails, and related services, and the choice becomes obvious: online recruiting sites can generate far more revenue that a traditional print option. More revenues mean more profits – and better results for both employers and candidates. A true win-win!
About Job Board Doctor
The Job Board Doctor is Jeff Dickey-Chasins, a veteran of the job board, publishing, and e-learning industries. The consulting services he provides will help your job board increase sales, profitability, and customers.
Jeff was the original marketing director for Dice.com, growing it from $7 million to $65+ million in three years. He has worked with 100+ job boards and HR-related sites over the past 20 years, in almost every sector, including finance, technology, education, health care, sales and marketing, energy, and specific geographic regions. He has published research, e-books, and blog posts on almost every aspect of the industry.
See more at www.jobboarddoctor.com.
About MatchWork
MatchWork has been in the job board business since 1996 and was one of the first online players in the job advertisement industry world-wide delivering ‘over the cloud’ job board software. Through the use of state-of-the art technology, and a business model based on a high focus on customer service, MatchWork is a leading job board software provider.
