Innovative job-seeker creating brand identity on the internet

Former Pepsi finance manager Daniel Gutschenritter is taking a page from his old employer and is utilizing a bold, fresh approach in his job search. Tapping into the power of the internet and strong advertising sales copy, Mr. Gutschenritter has launched a new web site at http://www.Will-You-Hire-Me.com in an effort to introduce himself to as many potential hiring sources and networking connections as possible.

ìOne of the key things I learned while working for Pepsi-Cola was the importance of brand identityî, said Mr. Gutschenritter. ìJust like Pepsi, I need to convey the features and benefits I offer to potential employers in a way that catches their eye and makes them pay attention.î

Mr. Gutschenritter, who spent four years with the US and International operations of Pepsi, goes on to say, ìin todayís job market it is essential that we view ourselves as a brand that must be effectively promoted. The traditional cover letter and resume are inherently limiting in their ability to convey the information that someone needs to even initiate the conversation that may later lead to a hiring decision. What am I like as a person? Why did I work for Company A and leave to go work for Company B? What did those companies do? It is hard to get that across in two or three pages.î

Mr. Gutschenritter decided to turn to the internet to help provide the answers to those questions in a creative yet unobtrusive manner.

ìIn the past, when I would go into an interview, the first 45 minutes were usually spent walking through the chronology of job changes. I created http://www.Will-You-Hire-Me.com as a way to allow the prospective employer to get more of that information up-front. I find that the interview time can now be more focused on evaluating chemistry and fit.î

Mr. Gutschenritter tells of one interview with the CEO of a large corporation, ìthe CEO commented that I was the first finance person he had met that had any kind of personality. I found that pretty amusing. Maybe that is my identity ñ a fun finance person!î