Purchasing and negotiating the best deal, the latest legislation, doing business with the Far East and using traditional marketing techniques in the digital age are just a few of the key industry issues to be addressed in the seminar programme at the National Incentive Show from the 19th-21st September 2006.
Featuring talks by leading experts and practitioners within the promotional marketing, employee and consumer incentives and direct marketing industries, the seminar programme is designed to benefit both visitors and exhibitors by sharing knowledge and giving insider tips to help them get ahead in these rapidly evolving industries. The programme sessions comprise:
Learn the secrets of writing copy that really sells and discover proven writing techniques that pull response
How to combine traditional DM approaches with digital channels
Making the web work for your business
The customerís journey: A Royal Mail case study
ISP Promotional Marketing Awards Grand Prix winner ñ a case study
Purchasing and negotiating the best deal ñ both sides of the story
How the WEEE Directive will effect the promotional products industry
Using your flexible friend to deliver motivation and sales
Magic of the movies
Dealing with the Far East: The Facts vs The Fiction
What you can and canít do in the next 12 months
Campaign effectiveness: How capturing your consumersí hearts and minds can improve ROI
Donít risk it. Fixed fee it
In the Beginning: A-Z of the basics of sales promotion
Using online promotions to drive sales
Andy Owen, one of the worldís most respected copywriters, will host a session on the art of dynamic copywriting. ëLearn the secrets of writing copy that really sells and discover proven writing techniques that pull responseí will reveal the secrets, tips and techniques that will ensure direct mail projects achieve their highest possible response levels.
In ëHow to combine traditional DM approaches with digital channelsí, Andrew Coghlan, Responsysí Head of Strategy, will look at how to most effectively combine traditional direct marketing approaches with the new opportunities available in the digital age.
John Dimick, from sales and marketing specialists Need More Sales, will look at how you can use online marketing ñ the fastest growing area of direct marketing ñ to achieve the greatest results in ëMaking the web work for your business.í
Tim Rivett, Tony Spong and Antony Miller of the Royal Mail will explore how mail connects with consumers through a series of Royal Mail case studies.
Leading agency The Big Kick will reveal the secrets that led to their winning of the Institute of Sales Promotionsí (ISP) most prestigious accolade - the ISP Promotional Marketing Awards Grand Prix award. They will use their winning campaign, Branston Baked Beansí ìGreat British Bean Poll,î as a case study into how to build a successful campaign.
Dr Philip Morton, Chief Executive Officer of the recycling consortium REPIC Ltd and widely respected expert on WEEE, will look at how companies should prepare themselves and walk through the guidelines of the new European recycling legislation in ëHow the WEEE Directive will affect the promotional products industry.í
John Sylvester, Executive Director of performance improvement specialist PandMM, will explain why pre-paid incentive cards are being heralded as the one of the big new developments in the incentive and motivation market in ëUsing your flexible friend to deliver motivation and incentives.í
In ëCampaign effectiveness: How capturing your consumersí hearts and minds can improve ROIí Kyp Systemsí Chief Marketing Officer, Kevan Lawton will show how understanding the reasons behind the declining return levels of many marketing and promotional campaigns will help increase ROI in the future.
In ëWhat you can and canít do in the next twelve monthsí the Director-General of the Institute of Sales Promotion, Edwin Mutton, will look at how new laws ñ including the Gambling Act, CAP Code provisions and recent European legislation ñ will effect change in the promotional marketing industry. This seminar will highlight the areas to watch and what can be done to prepare for future developments.
Other sessions will look at a variety of issues effecting the sales promotions and incentive industry. David Lebond, Executive Director of fixed fee specialists Fotorama, will explain how using a fixed fee company for sales promotions will provide the best opportunity for financial return; David Pearson, Head of Operations for PandMMís Sales Promotions department, will look at why movie promotions have consistently provided some of the best performing promotional campaigns; and Chris Bestley, the ISPís Director of Education, will explain the rudiments of sales promotions.
The National Incentive Showís seminar programme made its debut in 2005 and proved to be hugely popular. Building on the success of this programme, the NIS 2006 Team surveyed visitors to find out which areas they felt would be of the most benefit to them and as a result the 2006 seminar programme covers a wide range of key issues effecting the promotional marketing, incentives and motivation and direct marketing industries.
The National Incentive Show is the promotional marketing and incentive industryís largest attended event. The show has established a track record for being the place where business gets done. Taking place in Hall 20 of the Birmingham NEC from the 19th-21st September 2006, the National Incentive Show is ideally positioned for the Christmas buying period and New Year planning. It is perfectly located for buyers travelling from all over the UK who are looking for new ideas to attract customers, drive sales and reward employees.
For more information on the National Incentive Show and to register for free entry please visit www.nationalincentiveshow.co.uk or call the show hotline: 44 (0) 870 429 4502
Industry experts speak at the National Incentive Show 2006
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