In a bid to boost recruitment, Royal Navy relaunch recruitment website

The Royal Navy recruitment website has introduced new Web 2.0 features in an attempt to capture the web savvy 16- to 24-year-old market.

Features such as video diaries, e-cards, mobile downloads and e-bulletins are just some examples of the technologies employed to help drive flagging recruitment levels.

A spokesperson from the Directorate of Naval Recruiting said: The current recruitment campaign is a great example of full integration where one strategic idea has been effectively implemented through all channels used.

Paul Coffey, client services director at twentysix London, said: This is a fantastic account to win and to work on -- the Royal Navy has an exciting and compelling story to tell, and is willing to explore every digital channel in order to tell it.

The Royal Navy may be a traditional brand with a long history but this new treatment brings it bang up-to-date and makes it relevant to todayís generation.

www.twentysixlondon.com