HRmarketer.com launches online community for Human Resource Suppliers

HRmarketer.com members have a secure location to network with marketing peers, ìtalk shopî about recent campaigns and even review job postings, with the launch of the industryís first online social networking community aimed at companies that sell HR products and services.

The beta version of the community site is now live on HRmarketer.com, the no. 1 marketing and media visibility service in the human resources industry. It builds on previous features that share marketing expertise and media relations opportunities with members. Key elements of the community site include:

ï Networking: Marketing professionals may confidentially approach other HR and employee benefit suppliers to discuss partnership opportunities, solicit feedback on the success of recent special events, promotional efforts or direct mail lists, and any other topics they wish to discuss.

ï Profile/Buyers Portal: HRmarketer members are listed in an online buyerís guide and may post information about their products, including links to supporting video, audio, PDF documents, white papers, etc., that will be marketed to HR professionals.

ï Job Listings: HR suppliers may post and respond to marketing and public relations job opportunities within the human resource and employee benefit marketplace.

The online community is currently accessible solely to members of HRmarketer.com. Since 2001, nearly 500 human resource and employee benefit service providers have joined HRmarketer to help their company generate publicity, website traffic, sales leads and improved search engine visibility.

According to Mark Willaman, president and founder, this exclusive community makes HRmarketer.com a natural platform for HR and employee suppliers to engage in meaningful business conversations.

ìHRmarketer is the ideal location to host this new kind of social networking community, since our membership is already visiting the site for their everyday marketing and PR needs,î says Willaman. ìFor example, when you are planning which events to exhibit at, what direct marketing lists to rent or where to advertise, you can solicit feedback from executives familiar with your space. You can also be assured the right candidates will see your marketing and PR job postings.î

HRmarketer.comís membership includes CEOs, business owners and senior marketing executives representing the entire spectrum of human resource and employee benefits. One unique aspect of the new HRmarketer.com community is the ability to confidentially pursue partnerships and other sensitive discussions with fellow HR suppliers in a private, spam-free environment. Members can engage in both one-on-one and private group communications via a secure online messaging system.

HRmarketerís new community feature is available free of charge to all existing members. The company already has plans for a ìphase 2î upgrade to the community in the 2nd quarter of 2007.