Capitola, CA - HRmarketer.com, online marketing and PR service in the human capital industry, has upgraded its popular Direct2Net wire service, allowing customers to include keyword rich hyperlinks in their press releases ñ a feature not offered by other major press release wire services.
HRmarketer.comís Direct2Net wire service currently distributes press releases to thousands of Internet destinations, including major search engines and news portals, blogs, HR-specific websites, eNewsletters and more. This is in addition to the thousands of opt-in http://www.hrsourcenet.com/home/source_net.htm [workforce and HR journalists] that also receive HRmarketer.com news.
With this latest feature, customers of HRmarketer.com can insert keywords and/or phrases as hyperlinks in their press releases, which can be directed to a specific landing page URL on their web site - helping to measure the effectiveness of the press releases and contribute to better overall SEO. HRmarketer.com offers SEO specialists who can help customers identify which keywords will make the most impact for their press release.
ìThis latest upgrade, like all of our databases, planning tools and features available on HRmarketer.com, will help our customers gain increased visibility and generate more http://www.hrmarketer.com/home/index.htm [sales leads] ñ the core metrics for evaluating any marketing or PR activity,î says Mark Willaman, president of HRmarketer.com. ìThis service further validates HRmarketer.com as a must-have service for anyone selling to HR professionals and employee benefit brokers and consultants.î
HRmarketer.com Enhances Direct2Net Feature

Allows Customers to Include Keyword Rich Hyperlinks in Wire Press Releases