Stuart Gentle Publisher at Onrec

HR That Rocks: How to Craft Viral Campaigns That Make a Splash

In the digital information era, companies are constantly looking for new methods to attract the best talent and professionals for their business.

One strategy that is gaining ground is the implementation of viral hiring campaigns, which leverage the power of social media and creative innovation to reach a broader and more diverse audience. This article will explore how to create a viral hiring campaign, starting from a successful example and moving on to identifying the key elements that contribute to its success.

The Success Example - A Dream Job for any Football Fan by Oddspedia

An example for such HR campaign is A Dream Job for any Football Fan by Oddspedia. In this campaign, Oddspedia offered the opportunity for an NFL fan to become a betting analyst for matches, comfortably sitting on their home sofa. The company leveraged the universal passion for football and the ambition to transform a hobby into a career to create an online buzz. The uniqueness of the position, coupled with engaging communication and a solid social media strategy, allowed this campaign to reach and engage a wide and diverse audience. This job offers a pay of $200 per hour for five hours, totaling $1,000 for understanding: relevant data during the game, pre-match, halftime, and post-match.

The Role of Creativity and Innovation

Creativity and innovation are fundamental elements in creating a viral hiring campaign. The success of Oddspedia's campaign is largely due to its ability to think outside the box. Creating a unique, unconventional job offer is an effective way to attract attention. This requires understanding what excites your target audience and thinking about how this can be incorporated into your job offer. It is up to HR to understand every type of nuance, so as to act in the best possible way, structuring the right offer. In addition, the innovative use of social media and digital platforms can greatly expand the reach of your campaign, allowing you to reach potential candidates who might otherwise not be aware of your job opportunities.

Creating the Buzz - Promoting the Campaign

Last but not least, promoting your hiring campaign is essential to ensure its virality. This involves strategic use of diverse communication channels, including social media, traditional media, and recruitment websites. As demonstrated by Oddspedia, creating a unique and captivating concept can lead to media coverage, multiplying the reach of your campaign. Additionally, encouraging the sharing of your campaign through incentives or contests can help multiply the reach and engagement of the public, so as to be able to obtain the best professionals for that position. Remember, your goal is to create a job offer so interesting and unique that people can't help but talk about it, after all, the best way to go viral is to get talked about, for better or worse.

Leveraging Digital Resources - The Influence of Technological Tools

Today's interconnected landscape provides a unique advantage for your recruitment drive, as the use of technology can amplify your campaign's impact significantly. Take for example Oddspedia's successful endeavour, where their digital platforms were optimally used to build anticipation and spotlight their unique job position. When designing your own viral recruitment initiative, you could consider creating an engaging, interactive application procedure, sharing exclusive insights into your company through video content, or even orchestrating an online contest relevant to the position on offer. With the vast array of digital tools at your disposal, the possibilities are almost limitless. The primary objective should be to excite your audience and motivate them to disseminate your campaign further. Remember, the more your initiative is shared, the greater its reach, which invariably enhances your chances of attracting the crème de la crème of talent. By exploiting technology in a meaningful way, you can distinguish your recruitment campaign, garnering the attention of your target demographic.