Candidates are increasingly tailoring their job applications for artificial intelligence rather than the human who will make hiring decisions, raising concerns that the race to 'beat' AI could be making it harder for candidates to stand out.
A few years back, "employer branding" pretty much meant a decent careers page, some Glassdoor reviews, and maybe a LinkedIn post whenever you were hiring.
Recruitment teams invest heavily in attracting candidates, reviewing applications and identifying people worth interviewing. Yet some of the most avoidable losses happen after a candidate has already shown interest.