Get More Job Candidates From Google ñ by 1Job.co.uk

A key part of recruitment is sourcing candidates. Getting the maximum amount of candidates to view recruitment job-ads is important to improving job application rates.

Google can be a great source of candidates to online job adverts but it can be expensive. This is where 1Job.co.ukís new Candidate-Advert Linked Search system can help them.
The system enables more job advertisers to target more of the candidates that they want to find. With costs as low as 10p per candidate referral, this looks like a great deal for job advertisers.

By funnelling candidates searching for jobs on Google through the 1Job site, and then by deep linking directly to the job advert on the job advertisers own website, 1Job claims that job application and CV registration rates are significantly increased.

For many advertisers 1Job can literally take a candidate from Google to a job advert on their website in just 2 clicks. For many sites that is even faster than when a candidate enters from the sitesí own homepage, and these candidates have come from a Google search seconds earlier.

ì 1Jobís objective is to make job-hunting fast and simple. Thatís why over 1 million* candidate referrals are made to our clients job adverts each monthî says 1Jobís MD Julian Felstead.

ì In the UK, over 70% of online job searches are believed to originate from Google. Ask yourselfÖ how would you search for jobs on Google? Thatís our approach here at 1Job. Itís what we think about all the time.

ìBy dynamically optimising each page of jobs on our site, weíre able to send the right candidates directly to each of our job advertisers individual jobs every day.

ìThe key to high candidate response levels starts by thinking like a candidate, and then optimising searches on Google to work for them. For example: if youíre an executive living in Essex then youíre likely to look for ëExecutive jobs in Essexí**; or if youíre a Sales person in Surrey then youíd look for ëSales in jobs in Surreyí**.

ìThose are the sorts of search terms we optimise for. On Google, 1Job ranks in the top 20 for thousands of logical job searches like these.

ìBy clicking on the 1Job search result on Google, you immediately arrive on a page listing jobs precisely relevant to your Google search. Clicking on any job title that interests you takes you directly to the full job advert on our clientís own site. Candidates can then make their job application or CV registration. Itís that simple.

ìFor any site that with over a 150 job adverts our system offers great benefit and value. We charge a low fixed rate cost per click for each candidate referral that we send to an advertisers site, CV registration pages or job adverts.

ìAdvertisers set-up is minimal, and as job adverts are updated automatically, thereís no on-going effort required by clients. We work with our clients on a month-by-month basis with no contract tie-in. Clients set their budgets for the target number of candidates they want sent to them each monthÖ and can stop and start receiving candidates from us whenever they want.î

Job advertisers can find out more about 1Jobís new low cost per click service, or take a trial by calling: 0870 3500 230 or emailing: sales-pr@1job.co.uk.

* ABCe audit Jan 2008. 1Job is the No.1 vertical job search engine in the UK ñ source Hitwise.

** 1Job.co.uk has thousands of top 20 positions on Google at any one time. For the phrases marked our rankings were number 1, or 2, on the 20th June 2008.