Gap Personnel recruits Intermedia to deliver strategic communications

Intermedia, has been appointed by Gap Personnel to provide a strategic brand building programme.

Gap Personnel has commissioned the agency to fulfil its preliminary marketing planning through to website development, internal communication suites and a fully integrated national advertising and PR campaign.

Initial assignments will include supporting Gap Personnelís emphatic growth plan by providing aligned communications packages for the companyís franchise operations and newly acquired businesses, in addition to an internal communications campaign.

The agency won the account without a pitch and the brief is understood to be an integral element to support Gap Personnelís overall business objective of reaching 100 million turnover by 2012.

Gap Personnel, head office in Wrexham, was established in 1997 and already turns over in excess of 50 million. Its national network of over 30 branches provides professional recruitment and human resource management service to thousands of clients in sectors such as industrial, logistics and manufacturing.

Gap Personnelís Operations Director, Mark Roberts, said: ìWe are enjoying a great deal of success and Intermedia demonstrated excellent marketing insight and the relevant industry knowledge to help us achieve even more. We are extremely ambitious and with such intensive business growth we have appointed Intermedia to provide strategic and tactical communications campaigns dedicated to efficiently positioning our business as the best recruitment service provider.î

Nik Stapleton, Managing Director of Intermedia, said: ìWe are delighted to be working with Gap Personnel. They are an amazing success story and have such an inspiring entrepreneurial attitude. Itís a great opportunity for us to develop an insight-driven strategy and deliver robust results.î

Intermedia has also won La Cafetire, Boughey PR and Dee Valley Water accounts in recent months.