fish4 launch regional press campaign to coincide with new website

fish4jobs, UK based online jobs board have just completed a rigorous brand positioning review resulting in a new creative style for their advertising that goes live next week.

The new campaign also coincides with the launch of a new fish4 website designed to enhance both the user and advertiser experience, whilst introducing new product features like a CV database.

Marketing Director, Sean Mahon said :

ëEven though our last ABCe audit in November showed that we are leading the way in terms of monthly users, we know that the online recruitment marketplace is becoming increasingly competitive with existing companies and new entrants competing for userís and advertiserís attention.

We wanted to identify where the fish4 brand should position itself in order to communicate with as many of our target audience as effectively possible.

We spoke to a lot of existing and potential fish4 users up and down the country, many of whom remember our successful ëfish on scootersí TV ads from a few years ago. The one thing that kept coming through was their permission for us to redevelop and push the fun, slightly quirky side of our brand personality through our advertisingí

We all know that changing job can be a stressful experience, but users also told us that different selection criteria are important to different people ñ it might be location for one person, flexible working hours for another or hourly pay versus salary for another

As a result our new campaign which breaks next week in over 600 local newspapers, allows us to present a more humorous and engaging brand feel than our recent advertising.

It also allows us to introduce, a new strap line ëjobs that work for youí which encapsulates our passion for delivering everyday jobs for everyday people as well as providing solutions for a growing number of advertisers

Obviously, being owned by 4 of the UKís largest newspaper companies (Trinity Mirror, Newsquest, Guardian Media Group and Northcliffe), local press has been a natural advertising medium for us to use, but as our marketplaces are becoming more competitive I also see this new approach rolling out across a wider off and online media mix in the future.