First for Head Resourcing as it launches mobile phone-based recruitment service

Leading Edinburgh-based firm Head Resourcing has become the first UK recruitment company to launch a mobile phone-based jobs service.

HEADMobile, which was launched today following months of testing, uses the groundbreaking Ad360 mobile platform created by Rapid Mobile.

Head Resourcing, which is the 5th fastest growing company in the UK and fastest in Scotland, is introducing HEADMobile to offer people a discreet yet always on premium recruitment service.

All users need to do is download a small Java application to their mobile phone and they will get instant access to the latest listings in their sector from Head Resourcing.

Users can also forward the application details and specific job listings from one mobile to another ñ meaning the service has a strong chance of rapid growth through viral marketing.

Paul Atkinson, Executive Chairman of Head Resourcing, says: ìWe are delighted to launch HEADMobile, a service which we believe is unique to the UK for recruitment companies. Its development and deployment is testament to the pioneering approach employed by Head Resourcing.

ìThe service works on just about any modern mobile phones from Nokia, Motorola, Sony Ericsson and Samsung and most networks.

ìHEADMobile was developed in order to offer people a more discreet way of finding out about premium job opportunities across a broad range of industries such as IT, HR, Procurement, Sales and Accounting and Finance. Now they can be sure they are not going to miss out simply because they were in an office environment or travelling away from a PC. It also overcomes the issue of job searching on the internet while at work.

ìWe are also very pleased to be working with such an innovative technology company like Rapid Mobile and its Ad360 mobile platform ñ which has proved ideal for delivering the HEADMobile service ñ accessed via www.headresourcing.com/mobile.î

Richard M. Marshall, Chief Executive Officer of Rapid Mobile, says: Your phone is a very personal device, and few things are more personal than looking for a new job. This makes mobile the ideal way for job seekers to communicate with recruiters. It's typical of Head Resourcing's focus on customer service that they're the first to go with it. Ad360 mobile advertising pushes service even higher by highlighting key employers during the user experience. This unobtrusively promotes key campaigns while alerting job seekers to roles they might otherwise not consider.