Corporate Counseling Associates Rejects íCommoditizedí Benefits

New programs and services focus on workforce productivity, align with companiesí strategic performance objectives

As work/life and employee assistance services become increasingly commoditized and transactional, Corporate Counseling Associates (CCA) has asserted its commitment to an intensive case management and consultative approach that supports business strategies and boosts productivity.

Having an employee assistance program (EAP) isnít unique in todayís business climate; however, programs that align with an organizationís overall performance strategy are rare. CCAís strategic account teams work to understand client organizations and their business goals. In addition, CCAís highly utilized programs impact employees across all levels of the organization, resulting in a thorough knowledge of a clientís workforce. This combined perspective, both of the business and the people, allows CCAís teams to provide relevant and effective services.

ìThe overarching vision which influences everything we do is íhelping people to improve their performance,íî explains Robert Levy, president of CCA. ìWeíve seen the EAP market be commoditized into a benefit that merely refers employees to local therapists. Most decision-makers donít understand the power of EAP and under-leverage its potential.î

CCAís philosophy guides not only the companyís EAP and work/life services, but also its employee development, executive coaching and consultative wellness services. CCA achieves a deeper understanding of its clients by employing a professional team with strong business and clinical backgrounds.

ìEAP and work/life is much more than a benefit - itís a critical support service for human resources and a driver of employee performance. Our combined clinical and business expertise uniquely positions us to help companies leverage the power of EAP and improve performance,î said Levy.

The companyís services ñ designed to further the goals of a client organization, not just those of individual workers or departments ñ include the following:

- CCA Consulting - Consultation and strategic programs designed to manage change, retain talent, build teams and improve productivity.

- CCA EAP and Work/Life - From case management to crisis management, a high-touch approach to EAP and Work-Life programs that provide immediate access, care and expert follow-through.

- CCA Coaching - Management development that centers on one-on-one and small group coaching.

- CCA Wellness - Wellness programs, seminars, online tools and other resources, designed to enhance employee health and well-being.

- CCA Training - Customized, content-rich training programs that cover core business issues such as leadership development, management, risk mitigation and more.

ìWhen most EAPs make a referral, they can see up to a 50 percent no-show rate,î says Debra Presti, Director of Counseling Services, ìwhere at CCA we have a 95 percent show rate. Our EAP and Work-Life programs use a ëhigh touch,í intensive approach that emphasizes responsiveness, quality and case management.î

ìWe hold an employeeís hand from beginning to end for every issue they face,î she adds. ìOur counselors closely manage every case, make a plan with the employee and ensure the plan is implemented. Weíre more than just a benefit; weíre a trusted business partner and advisor.î