CollegeRecruiter.com Releases White Paper on 15 Best Practices for Corporate Employment Sites

Since the commercialization of the Internet in the mid-1990ís, employers have struggled with how they can best use this new media to improve the quantity and quality of their hires. CollegeRecruiter.com, the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them, announced today that it has released a white paper to help these employers.



The white paper, The Best Practices for Corporate Employment Sites: The 15 Features Necessary to Maximize the Quantity and Quality of Candidates Sourced Through Your Web Site, communicates to employers the experiences of the staff of CollegeRecruiter.com with respect to the best practices for corporate employment web sites. This document describes, explains the importance of, and gives examples of 15 of the most important web site features. And because CollegeRecruiter.com does not design corporate employment web sites, The Best Practices for Corporate Employment Sites white paper is an unbiased, non-sales document.

A good employment site is often your first point of contact with a candidate, said Steven Rothberg, President and Founder of CollegeRecruiter.com. It creates lasting first impressions about your company and its opportunities. Optimal employment site design encourages applications from highly qualified candidates and discourages applications from less-qualified job seekers. Yet most employment sites fail to achieve this objective. Why? The majority of sites focus too much on presenting the preferences and requirements of the employer while forcing applicants to jump through hoops to submit an application. Employers are often heard to say that such hoops are desirable because they discourage applications from candidates with little interest. Yet candidates with little interest are often highly qualified passive candidates and it is these candidates that employers most want to hire. If your site forces such candidates to jump through hoops and fails to speak to the needs and wants of the best candidates, then your site will actually discourage applications from highly qualified candidates and encourage applications from less-qualified job seekers, which is exactly the opposite effect you want.

Copies of The Best Practices for Corporate Employment Sites are available at no charge from CollegeRecruiter.com. Email your request for the white paper and your full contact information to Steven Rothberg at Steven@CollegeRecruiter.com.

Distributed by HR Marketer.com