Belgium-based Qualifio has today announced the launch of their UK offering with the opening of a UK office and the appointment of Julie Selman as the UK¹s operation manager.
The company offers a platform to qualify, increase and generate revenue from a digital audience. Over the past two years major content publishers like MSN.be, Lesoir.be, Le Monde, The Huffington Post.fr, Elle.be and France Television have become Qualifio users.
On her appointment Selman commented: "Qualifio brings value to online publishers in an editorial, marketing and commercial level and I am excited to be part of it's expansion in to the UK market. What really excited me was how the Qualifio platform can help publishers engage with their audience and increase traffic to their website, mobile sites and Facebook pages."
Julie Selman holds an MBA from Bocconi and was previously Head of Sales Italy at ad solutions provider Vibrant Media in London.
Olivier Simonis, co-founder and managing director at Qualifio said: "Launching in a dynamic and diverse market like the UK is an important step forward for us. We have had great success in France since opening there less than a year ago and are looking forward to recreating this success in the UK. Qualifio solutions meet a real need in the market for easy and effective ways to engage with audiences."
Qualifio was founded in May 2010 by Serge Rappaille and Olivier Simonis in Belgium. Qualifio's campaign builder, is used by a large number of top digital media brands (newspapers, magazines, TV, radio) across Europe to engage their web and Facebook communities and collect and qualify profiles through the publication of quizzes, contests, photo contests, votes, polls, tests, etc. Qualifio Manager was fully developed by Qualifio¹s own development team, based on customer needs for engagement and leads collection. Qualifio Manager is used by online journalists, webmasters, community managers, e-marketers and salespeople within media companies, top brands and media & marketing agencies.
Qualifio has offices in Louvain-La-Neuve (Belgium), Paris and now London.
