At a time when winning new business requires fending off more competition in a fight for a shrinking market share, the IOR believe it is vital for recruitment agencies to understand how to generate more from an existing client base and hold on to them. Recruitment is moving at a fast pace and a paradigm shift to a growth in internal recruitment is trending.
The IOR is urging recruitment companies to think about all aspects of recruitment services they can provide to Britain’s SME business community which equates to 99.9% of companies in the UK (source BIS).
Azmat Mohammed, IOR Director General, says: “There is so much more that business needs from recruitment agencies which is often neglected or missed altogether. If the agency is not using all of its professional skills it’s a missed opportunity. Agency recruiters should be the first point of contact for a much larger suite of services, even when employers are not hiring but internally promoting for example. We want to ensure these opportunities are understood and exploited by agencies, and where training is needed the IOR qualifications incorporate this as standard. By doing this the industry can unlock so much more revenue and support their clients to a much higher degree.”
When servicing clients with little or no internal HR or recruiting function, the IOR believes recruiters should be the first point of contact for a whole array of employer services, such as employment branding, structured interview training, deep job analysis, compliant job adverts, direct hiring management, recruitment packs, hiring strategies, assessment centres, appraisals and reviews, internal mobility projects and much more.
Jo Gregory, IOR Director of Training, adds ‘The full end to end recruitment requirements of a typical business include Recruitment Hiring Planning, Brand Management, Direct Sourcing Strategies, Predictive Validity and Selection, through to Induction, Talent Development and Internal Talent Mobility. The typical service level offering of agency recruiters may not cover all these aspects so it is easy to see the opportunities in order to provide a deeper, more comprehensive level of support to their client network, be that as an outsourced provider or as a support partner to HR or Internal Recruitment functions.”
More on the IOR’s support on up skilling the industry and new revenue streams can be viewed at http://www.theior.org.uk/new-revenue-streams-agency-recruiters
