Attitudes towards work have significantly changed over the years and for many, work isnít just about the sole need to survive anymore, but more about individual priorities. What drives and motivates you to get out of bed every morning and make your way into the office or workplace? More importantly, what exactly do YOU work for? According to the results of a recent poll by Monster, money is a key motivator for workers in the UK and Belgium, a priority far greater than family and job satisfaction.
To tie in with its ëMonster Works for Meí ad campaign, using the Monster Meter, Monster Worldwide Europe asked 16,286 European workers ìWhat do you work for?î The survey revealed the following:
48% (7,885 votes) ìI work for moneyî
16% (2,668 votes) ìI work for my familyî
18% (2,867 votes) ìI work for job satisfactionî
13% (2,055 votes) ìI work to challenge myselfî
5% (811 votes) ìI work to retire earlyî
Itís all about the money for workers in the UK. Of those polled, 54% regarded money as the sole motivator when it comes to what they work for. Very close behind were the Irish with 53%, Belgians with 52% and Luxembourgers with 50%. German and French respondents showed results of 46% and 42% respectively.
18% of German and Irish workers who selected the family option, showed their commitment to home life, followed by the French with 17%. Of those polled in the UK, 16% selected the same, as well as 14% in Luxembourg, who regard working for their family as important.
ìEverybody works for different reasons and no matter who you are, or where you are in your career, it’s important to ensure that your employment is the right fit for you as an individual,î said Steve Pogorzelski, Group President, Monster Worldwide.
For some, job satisfaction is a key motivator when it comes to what they work for. Interestingly enough, 22% of workers in Luxembourg put job satisfaction first above family, closely followed by 21% of Belgian workers polled. 19% of German respondents feel this is as important as working for family, 17% of French workers, 14% of Irish workers and 13% of British workers also agree.
Many of us feel the need to be challenged in the workplace and as results show, this is paramount for 19% of those polled in France. This is however, not as much of a priority for some with only 13% of UK respondents, 12% of the Irish and German workers, 9% of Belgian respondents and a meagre 6% of workers in Luxembourg.
Finally, itís interesting to note that there is a small minority of people across Europe who do in fact work to retire early. The figures are low but show 7% of workers in Luxembourg prioritise early retirement as a key motivator, followed by 5% of Belgian, French and German workers, 4% in the UK and 3% in Ireland.
ìAs part of our global strategy, our aim is to encourage and motivate people towards a positive career, based on individual needs, regardless of the motivators for you to workî, said Steve Pogorzelski, Group President, Monster Worldwide.
The results of the current Monster Meter are based on votes cast by Monster.com visitors from 4th December 2006 to 2nd January 2007.
Only one vote per user is counted toward the final tabulation. The Monster Meter, a product of Monster, the leading global online careers website and flagship brand of Monster Worldwide Inc., is a series of online polls that gauge users’ opinions on a variety of topics relating to careers, the economy and the workplace. Anyone interested in voting in Monster’s current online poll may do so by logging onto www.monster.co.uk.
ëShow Me the Moneyí For European Workers ñ Its All They Go To Work For

Poll based on global ad campaign ëMonster Works for Meí, reveals that going to work for British, Irish and Belgian workers is all about the money




