WiredContact Research Unveils The Five Core CRM Functionalities Essential to Every Application

WiredContact, the leading web-hosted Customer Relationship Management service, has unveiled research which identifies five key areas of functionality essential to all CRM Implementations, rather than the multifarious options that vendors are consistently offering customers.

The research highlighted that CRM vendors should not compete in providing the greatest number of functions but concentrate on offering tailored, industry specific services based around five key areas of software functionality:

Sales opportunity management ñ tracking sales pipelines, reporting on forecasting and won and lost opportunities

Tracking bespoke customer requirements and needs ñ for future sales strategies and customer service

Accurate customer communication tools ñ personalised customer correspondence via email, letter and SMS

Universal communication ledger ñ record all customer contact in real time from disparate sources and access information from multiple office or mobile sources

Security ñ restricting user access

Paul King, Managing Director of WiredContact UK said: ìWhat has happened in the industry is that many of the CRM software vendors actually just compete amongst themselves and offer functionality that most of the users do not use. This has allowed us to get even further ahead of the competition with the new tailored service and provide what the customer actually needs. I have heard on many occasions that the decision makers evaluating our product value our work flow, easy layout and the fact that they can utilise the entire capacity of the softwareî.

Through focus and commitment to the industry, WiredContact has divided itself from the inter-vendor rivalry and created a service that is hugely advantageous to all of its clients and their particular sectors alike, where 100% of the product capacity can be beneficially utilised. The openness of the WiredContact architecture, both in the interface and database, makes it easy to customize the solution to companiesí specific needs.

Also, having designed a bespoke service, tailored to vertical market sectors, WiredContact users have the option to add more sophisticated functions to the CRM software as business expands or needs change. The new bespoke service improves business proficiency as ineffectual functions are removed and replaced in direct accordance to the client needs. This alone has signified WiredContactís position as leaders and innovators within the CRM market.

For further information, please visit www.wiredcontact.co.uk or call 020 8099 3032