Nine new clients sign with Maxymiser since new year

Maxymiser, Europeís leading onsite content optimisation provider has finalised deals with nine leading UK online brands in the first two months of 2008.

The Guardian, Wickes, Yell.com, Fasthosts, View London, Allegran (Loopylove.com, DatingforParents.com) and JobsGroup.net (operator of the Just4 network of sites) enlisted Maxymiserís optimisation technology.

Gym operator FitnessFirst also came on board and is now optimising online customer acquisition whilst a premier automotive marquee is now using Maxymiserís onsite optimisation platform to increase test drive bookings online and boost returns from online marketing spend.

Guy Cookson, JobsGroup.net Marketing and Communications Manager remarked ìIncreasing our usability and reducing our CPA by driving more jobseeker registrations from our online acquisition activity is key to our future growth plans and we would hope that Maxymiserís ability to discover the best performing content will help us towards this goal.î

Mark Simpson, Managing Director, Technology for Maxymiser added ì2008 will see increasing numbers of online marketing professionals focussing their efforts on optimising website content to increase the revenues they generate from existing trafficî.

Maxymiser provides onsite content optimisation to improve our clientsí visitor conversion rates. Its flexible and progressive products are delivered in software-as-a-service form. These include Multivariate testing, Segmentation Targeting and Behavioural Targeting.