Print advertising and Web recruitment sites are declining as efficient advertising tools, so human resources executives and recruiters are turning to new ways ñ even online ìvirtual worldsî ñ to find quality job candidates, a new report shows.
The report, released today by Classified Intelligence LLC, was based on a fall 2007 survey of 177 recruiters conducted in conjunction with ERE Media Inc., an online recruitment community. Recruiters said they would spend more on business networking sites, social networking sites and employee referral programs in 2008 than in 2007, but less in print.
Online job sites are still considered valuable tools, second only to employee referrals, the research showed. But dissatisfaction with general online recruitment sites is growing due to the waning quality of candidates, recruiters reported.
The 103-page report, ìRecruitment Advertising: Moving in New Directions,î illustrates the increasing role blogs, social networking, online forums, video clips, billboards and other ìalternativeî advertising methods now play in recruitment. The report also reviews newspaper alliances with Monster.com, Yahoo and CareerBuilder, and covers the online recruitment marketplace in seven countries outside the U.S.
ìAs recruiters move away from print, they are becoming increasingly creative in the ëwar for talentí ñ using new ways, even virtual worlds, to find candidates,î said Peter M. Zollman, founding principal of CI. ìNewspapers have a very difficult challenge trying to provide new tools for recruiters who report they continue to cut their newspaper advertising spending. Our research even shows online job sites donít fare as well as they used to.î
The report is available for $495 from ClassifiedIntelligence.com, and is distributed to CI clients as part of their continuous advisory service. A free preview of the report is available at the Web site, www.classifiedintelligence.com
Reporters wishing to receive a complete copy of the report for coverage can call the number above or e-mail pzollman@classifiedintelligence.com.
Moving in New Directions: Recruiters rate advertising effectiveness in search for employees
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