MyLongLunch - A new era in media communication

MyLongLunch Launches Early Next Month And With A Promise Of Real Time Media Information, Are Set To Shake Up The Media Market.

On the 13th February 2008 MyLongLunch launches. But who are they, where did they come from and what do they do?

îIn essence MLL is the pin board of the media industryî explains Jamie Leonard, Managing Director. ìWe enable media to upload bite size messages that are then accessible, filterable and searchable to every ad agency in the world. The messages themselves can come in any form; an offer, a deal, an announcement, a vacancy, a rate change and so on. We offer complete freedom to the media.î

With out question the functionality is second to none, allowing media to upload a message within 30 seconds. Agencies have the option to filter some broad headings or search specific messages by media, industry, booking deadline, publication date, industry, location and coverage, meaning they can find results as specifically as they require.

The most important thing is that by allowing the media this freedom, MyLongLunch becomes the only place that agencies can find a cross section of real time media information.

This, in essence, will cut done the time it usually takes an ad agency to find out whatís going on in the market and add value to the agency offering, as MLL is only available to advertising agencies.

The company was founded by Jamie in October of 2007. Jamie, a 10 year veteran of the media industry, questions the standard methods of agency communication, ìDonít get me wrong, I'm a huge advocate of picking up the phone and calling someone to pitch an idea. I just feel with about 6000 media buyers in the UK at any one point, media companies canít honestly say they have made contact with every potential buyer with every idea, itís impossible. Post a message on MLL which can be accessed by every buyer in the UK, they see the message, like the idea, and call you and the conversations opens. We are not an equivalent of that conversation, we promote that conversation.î

But the company almost never was, all be it for a chance meeting with Tom Jordon, Managing Director of Boring.

Boring, an incubation service that look at web based start-up businesses and take them under their wing for the usually rocky first few years, have played a huge role in development of MLL so far. But Borings involvement in MyLongLunch goes beyond site build and into marketing, business structure and systems and even stretching to office space. An enthusiastic Jamie Leonard said, ìWe consider Boring a valued business partner and a pivotal part in the companyís future. Without them, I certainly wouldnít be sitting here right now.î

James Ferrin, Business Development Director at media buying agency Advertising Excellence said, The concept of MyLongLunch is both innovative and exciting. Clients rely on their agency for up to the minute intelligence on industry insights and opportunities. As a pin board for media owners to communicate product development and offers, MyLongLunch can play a huge role in helping to enhance media and agency relationships and more importantly help agencies serve their client base with easier access to a wealth of information.

MLL launch with media ranging from the Oxford Mail to the Totallylegal and Metro International to Monster Worldwide and are set to change the media world.

MyLongLunch is a completely free service to advertising agencies and offers unparalleled access to up to the minute media information. To register go to www.mylonglunch.com or for more information on how to become a media user call Jamie on 020 7183 1227.