Navigating the High Seas: Lloydís Register and Peopleclick Help Anchor Talent

In few industries is workforce globalisation felt more than with the international shipping and transport market. With growth in the industry reaching record highs and the need for skilled talent in great demand, Lloydís Register Group was facing a complicated recruiting environment. Add to this the organisationís aggressive target to grow its very mobile employee base by over 40% in a five-year period, and the company recognised a need to improve its recruitment process rapidly.

The Challenge

The Lloyd's Register Group is an organisation that works to enhance safety and to approve assets and systems at sea, on land and in the air. The company has offices worldwide, in over 88 countries, and as the company prepared to grow substantially, it was clear that the current paper and email-based recruiting process would not facilitate the dynamic talent pools required for success.

With its diverse geographic nature, the recruitment function was logistically stretched. The team was struggling to ensure that all compliance and workflow challenges were met while at the same time applying their corporate standard across the board. Each local recruiter was very isolated from the overall process and was therefore limited in their ability to be effective. Additionally, the global Human Resources team for the Marine business was unable to provide the desired level of support to this disparate team, or any centralised management reporting.

Helping to lead the charge for a new system was Global Resourcing Manager, Barbara Richards. She worked with the business and the group IT function to identify the required elements for a recruitment management system that would support the level of growth Lloydís Register required to achieve its growth objective.

Richards explained, ìWe required a speedy implementation in order for the organisation to be able to strategically compete and increase in the timeframe required.

The Solution

The team at Lloydís Register selected the Peopleclick Recruitment Management System (RMS) to help make possible the companyís recruitment goals. Several key criteria were used in the evaluation of potential solutions.

Speedy Implementation

Critical to Lloydís Registerís success in the industry was the ability to quickly scale up the business. In order to do so, it was essential that the organisation implement a system quickly and easily. Peopleclickís software-as-a-service architecture eliminated the need to install and update software at Lloydís Register. A simple web browser provided all staff involved in the hiring process with access to the recruitment system.

The ease-of-use the Peopleclick system offered was equally important for adoption around the world. A familiar interface, similar to a standard email system offering drag-and-drop functionality, made the transition easy for team members regardless of location. This swift acceptance and comfort has made the implementation that much easier for Lloydís Register.

Global Expertise

With the different equal employment regulations and compliance issues in each country, Lloydís Register needed a partner with expertise in recruitment around the world. This was especially important to the organisation as it sought to grow a diverse talent base. It was equally important to Lloydís Register that candidate data be protected and secure.

ìBy standardising on one system, we were able to easily enforce not only corporate standards, but those regulatory standards specific to each country,î said Richards. ìPeopleclickís easy-to-configure system allowed us to deploy one system but still customise workflows to meet the needs of our entire recruitment team.î

Efficiency and Effectiveness

Paramount to the companyís success was the replacement of their paper-based process with an automated and standardised solution. Peopleclick offered Lloydís Register an easily-implemented solution which created a single repository for all candidate data. This immediately reduced the need for many of the arduous tasks the recruitment staff was forced to complete such as uploading candidate CVs and sending candidate information between recruiters via email.

Creation of a Strategic Talent Pool

Many of the top-tier candidates in the marine and shipping industries are incredibly mobile. Additionally, much of the highly-skilled talent in the industry is being constantly sought and recruited by competitors. Understanding this, Lloydís Register knew that a pool of talent must be created and shared with its recruiters worldwide so candidate-rich areas could be identified and leveraged.

With the new recruitment management system, Lloydís Register was able to create a global pool of talent. This pool consisted of new candidates in addition to current employees who may be seeking an opportunity to relocate or move up in the organisation. By assisting employees with internal mobility, the company could keep its retention rate high.

Corporate Brand

It was very important to Lloydís Register to create a strong corporate presence in the marketplace, especially as demand for high-quality talent grew. Equally important was to create a dynamic and responsive candidate experience.

Lloydís Register took advantage of Peopleclickís expertise to link their careers web site designed to offer insight into the company to a system which would enhance the candidate experience. Candidates can easily express interest in openings and track their own progress through the hiring process. The system automatically generates communications throughout the lifecycle to keep candidates appraised of their and develop an ongoing relationship. It was with this functionality that Lloydís Register was able to significantly reduce the amount of time spent by recruiters responding to candidateís requests for status updates.

The Results

First implemented for Lloydís Register offices in the United Kingdom, the company worked with Peopleclick to quickly roll out to China, the United States, Canada, Greece, the Netherlands, Norway, Sweden, Germany and the United Arab Emirates. As part of this process, the company launched a strong media campaign to promote the company to attract its much sought after talent.

ìFor some time we had wanted to create a global campaign to help showcase the company,î Richards explained. ìWe were not able to do so until we had automated our recruitment process with Peopleclick because our old process could never have handled the volume that our campaigns produced.î

After launching its pilot program in the UK, Lloydís Register is well on its way to reaching its 40% overall growth goals. In its Marine division for example, in the first five months after implementation, the team was over half way to its goal for the growth in people for this budget year..

As Lloydís Register continues to grow, the team is excited to put the new system to good use. ìWe will continue to grow our talent pool to best take advantage of our single, central database. This will allow our recruiters to identify candidates that may not otherwise have expressed interest in Lloyds and help promote us as a leading organisation in the marine industry,î said Richards.