NES, the technical, engineering, rail and IT recruitment firm, has announced it is undertaking a top-level rebranding exercise which is intended to provide greater clarity of the NES business divisions. The rebranding strategy will see all NES companies grouped under the parent NES Group brand, with revised names to reflect their areas of focus.
NES UK is the new name for NES International, the company's technical and engineering recruitment company, reflecting its nationwide distribution of offices and specialist focus on UK recruitment. Mirroring the discipline specific nature of NES UK is the worldwide recruitment specialist company, NES Global - formerly, NES Overseas. The new brand name reflects the truly global scope of operations, with 12 worldwide offices and affiliate partnerships in over 40 further countries.
NES Track, the rail division within the NES Group will not be changed; while the IT business will be renamed from NESco to NES IT. Similarly the specialist training arm of the Group - which focuses on project and programme management, will be rebranded as NES AIM Academy.
Says Matthew Cody, marketing director at NES: As the company has continued to experience significant and sustained growth on a global scale, it has become apparent that greater clarity and clearer brand positioning was required for each of the NES companies. In order to drive through these changes, a new web site infrastructure is scheduled for launch early in 2008, coinciding with an integrated marketing communication campaign.
NES celebrates its 30th birthday this year and these exciting brand changes are going to be instrumental in setting the path for the next stage in the company's development and growth, Matthew concludes.
NES is undertaking a top-level rebranding exercise
NES has announced it is undertaking a top-level rebranding exercise which is intended to provide greater clarity of the NES business divisions
