Employer Branding - Taking it Online

TMP Worldwide, the recruitment communications organisation, has published a white paper 'Employer Branding - taking it online'. The internet is fast eclipsing other forms of communications but TMP has found that organisations of all sizes need advice and guidance on how to maximise visibility online to attract the best talent.

'Employer Branding - taking it online' draws on TMP's own research and published material on defining an employer brand and Employee Value Proposition. Author Andrew Wilkinson, Chief Executive of TMP Worldwide, addresses the employer brand in the digital age and the most effective routes to successful online recruitment.

The white paper includes case studies from Government Communications Headquarters, Yell and HSBC that demonstrate different approaches to employer branding online. The white paper concludes with a look to the future and the trends that organisations will start to see in 2008 and beyond.

Andrew Wilkinson says: Organisations realise the importance of the employer brand in recruiting and retaining talented staff. However, with technology developing at such a pace organisations can struggle to understand how to transfer their brand to the digital landscape and the options that are open to them. In Employer branding - taking it online we combine the latest thinking with practical advice and guidance for organisations who want to grab the opportunities presented by the world wide web.

For a free copy of the white paper email employerbrand@tmpw.co.uk.