NEW YORK ó Yahoo Inc. has added 17 more newspapers to its group of online publishing partners.
16 regional newspapers owned by The New York Times Co. have joined the consortium, bringing its total number to about 415 dailies and another 140 weeklies.
Lem Lloyd, who runs the consortium for Yahoo, said the partnership has already been bearing fruit both for newspaper publishers as well as Yahoo, but he declined to provide figures.
For newspapers, linking their online recruitment ads with HotJobs is seen as a way to hold on to more classified advertising dollars. Yahoo lets newspapers add job listings to its HotJobs database at a wholesale rate, while newspapers can charge higher prices to advertisers for help-wanted ads that they also upload to HotJobs.
Newspapers in the Yahoo consortium will also have the option of signing up for a system run by Yahoo that will serve advertising to Web viewers, but that won't be operational until 2008, Lloyd said. Members of the newspaper group can also share news headlines with Yahoo and have Yahoo become the search provider for their Web sites.
Denise Warren, the chief advertising officer of the New York Times media group, says the Times' Web site is different from many other newspaper sites since it has dramatically higher traffic than many newspaper sites ó with 17 million unique viewers last month according to Nielsen/NetRatings ó and a unique brand for which nearly all of the online advertising is sold in-house rather than through networks.
Sourced from the Associated Press
17 More Newspapers Join Yahoo Group
Yahoo Inc. has added 17 more newspapers to its group of online publishing partners
