Coach and Deliver!

The fast pace of technological change together with a more competitive work environment caused by increasing overseas competition, means that many managers and executives are expected to have a wider skill-base than in the past and often have difficulty adapting to changing needs.

An example of this is when a high level technologist is promoted to a management position requiring ësoft skillsí, where communication and people skills suddenly become priority. They often feel out of their comfort zone and need help to adapt and become effective leaders.

This has led to a quadruple increase in the use of business coaches since the 1990ís and itís a growing trend. Coaching supports individuals to change and adapt to new circumstances, recognising that each has different needs and works with them on their own development path.

There is no set definition of coaching within business/organisations but it is generally agreed that it involves one-to-one developmental discussions usually aimed at specific areas or needs, providing those that are being coached with feedback on strengths and weaknesses, whilst providing the employer with a set of measurable goals. What is acknowledged is that good coaching does have a positive impact on the bottom line.

This has meant there is a growing demand for experienced coaches. It is a career that lends itself to those that already have experience in HR, training, psychology or general management and those that are looking for a career change. And itís a career where diverse experience is valued.

Most people looking to train as coaches do so whilst continuing to work full or part-time, some deciding to become freelance coaches and others looking for a position within a coaching or business practice. But very common are a large number who are sponsored through their current employer in order to increase their skills, to use in their current position, often in HR, or as a route to promotion. There is a balance of internal and external coaches used by companies, although senior executives feel more comfortable when external ones are contracted.

There are various short and long term courses and an array of ëprofessional bodiesí making choosing the right route for those wanting to enter the profession complex.

To achieve excellence in coaching, it requires in depth study, practical experience and professional supervision. So those looking to a career as a coach or executive coach might look to a high level qualification in order to give themselves an edge against the competition.

i-coach academy is a pioneer in coaching techniques and has also defined an individual ëframeworkí that forms the basis of its Post Graduate and Masters qualifications that are accredited by Middlesex University. i-coach programmes and its approach, recognises individuals experience and requirements, allowing a customised route. Most importantly the i-coach faculty comprises renowned academics and coaches practicing at the highest levels ensuring excellent content with pertinence to current commercial needs.

i-coach are holding an Open Evening at the IOD, Pall Mall, London on 26th September at 6-30pm where you can explore the qualification options available and meet faculty members and graduates. Entry is free. To find out more or book your place visit www.i-coachacademy.com or 020 7224 1774