NORAS shows more people using job boards to look for work

New figures from the National Online Recruitment Audience Survey show the majority of job boards recorded an increase in Unique User numbers in the first half of this year.

Of the 19 sites to complete a second ABC ELECTRONIC audit, the most visited were: fish4jobs with 2,817,553 unique users; Monster.co.uk 2,671,020; Guardian Jobs 1,050,279; eFinancialCareers.com 1,029,830; Prospects.ac.uk 725,261; Jobs.ac.uk 508,819.

Tim Elkington, managing director of Enhance Media which manages NORAS, said: ìWeíre pleased that more job boards than ever before have completed a second traffic audit as part of NORAS ñ providing recruitment advertisers with valuable, up to date information. The NORAS results have been shown to have a direct influence on advertising decisions and producing new audited figures is the best way for job boards to keep advertisers up to date.î



New data has also been collected from over 7,000 users that have registered to download the results from the NORAS website. It shows 98 per cent say they are more likely to advertise with sites that participate in NORAS and over half say the survey results have had a direct impact on advertising decisions.

Other key figures to emerge show that those using the NORAS data:

have an average annual job board spend of 64,000
recruit an average of 432 people per year find the information on the salary, job role and industry sector of candidates most useful.

The new results booklet is available to download free at www.noras.co.uk. A data interrogation tool ñ NORAS interactive ñ is also available to registered users and allows recruiters to compare how many candidates each site can deliver against their chosen target audience.

The National Online Recruitment Audience Survey provides a detailed snapshot of how the UKís 12 million online job seekers search and apply for work. Enhance Media now has comparable data going back six years, taken from interviews with over 100,000 online job seekers. Two sets of data from leading online recruitment sites ñ demographic data detailing the audience profile of each site and unique user numbers showing the size of each siteís audience, audited by ABC ELECTRONIC.