Hard-hitting celebrity interviews and industry-leading design work helped Leamington Spa-based employee, customer and business publisher, Summersault Communications, scoop a double whammy of awards at the 2007 Communicators in Business National Awards.
Summersault Communications, which works with top FTSE 500 and public sector clients around the UK, won two of the highly-prized best in class awards at the Communicators in Business (CiB) National Awards held at the Hilton Hotel, Newcastle. The awards recognise excellence in the way organisations communicate with their customers and employees.
Working with client E.ON UK, the leading power energy supplier, Summersault won the redesigned/relaunched publications category for employee magazine retailtalk. Central Trainsí (part of National Express Group Plc) customer magazine, Connect, came first in external publications. Both titles are planned, written, edited and designed by Summersault Communications.
Brian Jeavons, Summersault Communications managing director, commented: ìI am overwhelmed by the achievement of winning two such important and competitive categories. To receive such recognition from our peers in the industry is fantastic and is testament to the teamís hard work in producing two highly-respected publications.î
The CiB National Awards are considered the UKís biggest and most prestigious business communication awards, recognising the very best in business communications. The 2007 CiB Awards attracted nearly 800 entries, all of which were evaluated through a rigorous, three-stage judging process.
Retailtalk is the internal publication for E.ON UKís 8,000 colleagues working in the retail business area. Relaunched to produce a magazine that everyone in the business would want to read, the revamped publication introduced better photography and more two-way communication between the magazine as a representative of the company, and colleagues. The publication has also taken on a more ëlifestyleí approach to its content and look, to engage its readership.
Commenting on the class winner award for retailtalk in the redesigned/relaunched publications newspaper/newsletter category, the judges stated: ìThis magazine is a real triumph.î
Connect magazine, launched by Central Trains in 2006, is part of a new customer-focused marketing initiative. This quarterly publication is distributed directly to the homes of passengers, mostly season ticket holders who have requested it, and at stations. The content is a mixture of lifestyle articles, such as days out and celebrity interviews, and aspirational features on local entrepreneurs, combined with updates on services.
The judges, commenting on the award for external publications - external newsletter/newspaper category, said: ìA fun and useful newsletter.î
Summersault Communications celebrate double success at Communicators in Business National Awards
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